BJP’s “Bengalification” To Blunt Mamata Banerjee’s “Didi Ke Bolo”

BJP’s “Bengalification” To Blunt Mamata Banerjee’s “Didi Ke Bolo”

August 23, 2019 Off By Anindita Ghosh

It is not exactly imitation but poll strategist Prashant Kishor can feel flattered.

His mass contact campaign for Mamata Banerjee called Didi Ke Bolo or Tell Didi has prompted BJP Bengal to launch a counter campaign for its chief Dilip Ghosh.

Cynics are labelling it “Dada ke Bolo“.

But come September, the BJP will launch “Cha Chakrey Dilip Da“. The former Rashtriya Swayamsevak Sangh man who many believe is instrumental in BJP bagging 18 seats in the last Lok Sabha elections is basically inviting people to his tea party.

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A 105-second video released by BJP has pictures of Mr Ghosh in a variety of poses – drinking tea, offering prayers, playing with kids, posing with a cow on a beach (NDTV)

Much like Mr Narendra Modi’s “Chai Pe Charcha” but with a Bengali twist.

In fact, analysts are viewing this campaign as the ‘Bengalification of the BJP’ and clear signal that the party has decided upon its chief minister candidate for 2021.

For long, the BJP has been slighted by political rivals as a north Indian party. The “Cha Chakrey” camping is clearly an attempt to fix that problem for a party gearing up for the final push – winning the West Bengal Assembly elections in 2021.

A 105-second video released by BJP has pictures of Mr Ghosh in a variety of poses – drinking tea, offering prayers, playing with kids, posing with a cow on a beach.

A female anchor speaks, persuasively. “Cha Chakrey Dilip Da. No placatory phone call, or phony letter to make you feel happy. Come face to face with Dilip Da who runs from Cooch Behar to Kakdwip to work for Bengal’s people. He will visit your para, share your pain, your joy, your daily travails. Your very own Dilip Ghosh.”