WHO Lists 12 Deadly Antibiotic-Resistant Bacteria and the Urgent Need for New Drugs

 

There are all sorts of diseases in the world, and every once in a while comes a certain ‘microorganism’ which creates havoc in the form of dangerous diseases like Ebola, Swine Flu, Bird Flu, and the like. Scientists have time and again come up with effective antibiotics to control the diseases and save lives, but the shocking part is that each year these microbes come back twice as more potent and resistant to the antibiotics. As such it is a constant struggle to reinvent and find effective cures. In such cases, intensive research is the only thing that can save lives as scientists discover more characteristics and behaviour of the triggers.

Recently, WHO published the first-ever list of antibiotic-resistant “priority pathogens” that included 12 families of bacteria that pose the greatest threat to human health. The intention was to spread awareness, as well as guide and promote research and development of new antibiotics. There is a serious concern on the growing global resistance to antimicrobial medicines.
(How Antibiotics May Make You More Prone to Infections)WHO Lists 12 Deadly Antibiotic-Resistant Bacteria and the Urgent Need for New Drugs

What Did the List Include?

According to the global health body, the list is divided into three categories according to the urgency of need for new antibiotics: critical, high and medium priority.

“The most critical group of all includes multi-drug resistant bacteria that pose a particular threat in hospitals, nursing homes, and among patients whose care requires devices such as ventilators and blood catheters. They include Acinetobacter, Pseudomonas and various Enterobacteriaceae (including Klebsiella, E. coli, Serratia, and Proteus),” said a WHO statement.

It said that all the bacteria can cause severe and often deadly infections such as bloodstream infections and pneumonia.

“These bacteria have become resistant to a large number of antibiotics, including carbapenems and third generation cephalosporins – the best available antibiotics for treating multi-drug resistant bacteria,” said the report.
(Rare Disease Day: 7 Most Rare Diseases in the World and the Importance of Research)

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High- Medium Priority Type

The second tier includes antibiotics of high priority – for Enterococcus faecium, which is vancomycin-resistant; Staphylococcus aureus, which is methicillin-resistant; Helicobacter pylori, which is clarithromycin-resistant; Campylobacter spp, which is fluoroquinolone-resistant; Salmonellae, which is fluoroquinolone-resistant; and Neisseria gonorrhoeae, which is cephalosporin and fluoroquinolone-resistant.

The third tier includes medium priority antibiotics for Streptococcus pneumoniae, which is penicillin-non-susceptible; Haemophilus influenzae, which is ampicillin-resistant; and Shigella spp, which is fluoroquinolone-resistant.

“This list is a new tool to ensure research and development responds to urgent public health needs,” said WHO’s Assistant Director-General for Health Systems and Innovation Marie-Paule Kieny in the statement.

Evelina Tacconelli, Head of the Division of Infectious Diseases at the University of Tubingen and a major contributor to the list, said, “New antibiotics targeting this priority list of pathogens will help to reduce deaths due to resistant infections around the world.

“Waiting any longer will cause further public health problems and dramatically impact on patient care.”

gut bacteria

 

Top 20 Content Marketers You Need to Follow Today

 

Despite the fact that the internet has been utterly flooded with content, it is still one of the greatest drivers of business today.

Because of content’s near unparalleled ability to increase brand awareness, drive traffic and amass sales, businesses are still busy cranking out blogs, infographics and videos like tomorrow will never come.

That same superabundance, however, has made it more difficult than ever to get noticed. Only the best and brightest pieces shine through the dense and formidable ocean of repetitious content.

Marketers today need to bring something more than just another blog into the world. And to do that, they must look to the industry’s leading content producers to understand how they are standing out and crafting materials that drive results.

If you want to up your content game and learn how to stand among the masters, here are 20 content marketing practitioners that you need to start following.

Content Marketers to FollowContent Marketers to Follow

Sujan Patel

Sujan Patel, co-founder of Web Profits, is a digital marketing legend. He specializes in growth marketing, and he writes about the discipline for a myriad of publications, including Forbes, Wall Street Journal and Entrepreneur Magazine.

Sujan has helped shape the marketing strategies for big name companies like SalesForce, Mint, Intuit and other Fortune 500 powerhouses.

He’s high on our list of content marketing experts in part because of his avid blogging, but also because he’s a partner at software companies like ContentMarketer.io, Mailshake, and Quuu.

John Rampton

John Rampton is the founder of Due.com, an online invoicing company. His intimate business and marketing knowledge has landed him columns in Forbes, Entrepreneur, Inc.com, The Huffington Post, Fortune, Fast Company, and just about every major business publication there is.

John has received numerous awards including being listed at No. 3 on Entrepreneur Magazine’s Top 50 Online Influencers in the World for 2014.

Neil Patel

Every marketer has heard the phrase “content is king.” While that may be true, Neil Patel is the king of content.

Neil is the co-founder of Crazy Egg, KISSmetrics, and Hello Bar. As one of the most recognized and honored marketers alive, Neil has influenced and assisted millions of advertisers and business owners with his in-depth and comprehensive blogs and podcasts that regularly garner thousands of shares.

Ann Handley

Ann Handley is the co-founder of ClickZ.com and is the world’s first Chief Content Officer; a position she still holds at MarketingProfs.

In addition to her digital content expertise, Ann is the author of The Wall Street Journal bestselling book, “Everybody Writes” and is the co-author of the bestselling eBook, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, E-books, Webinars (and More) That Engage Customers and Ignite Your Business.”

Matthew Barby

Matthew Barby is an award-winning blogger, digital marketing consultant, and the Global Head of Growth and SEO for HubSpot.

His blog regularly produces top-notch content on SEO, content production, and various aspects of digital marketing success.

His knowledge and skills have earned him columns in high-profile publications such as Forbes, Entrepreneur, Social Media Today, The Guardian, and many others.

Heather Lloyd-Martin

Heather Lloyd-Martin is an author, SEO copywriter, keynote speaker and CEO of SuccessWorks where she has been teaching writers about SEO and content marketing for nearly 20 years.

Her preeminence in her field has resulted in Forbes Magazine calling her . . . the pioneer of SEO copywriting.”

Zac Johnson

Zac Johnson is widely recognized and respected throughout blogging communities.

He has built two now-established blogs — bloggingtips.com and zacjohnson.com — from the ground up. These digital destinations have allowed Zac to help thousands of individuals learn how to make money online in the same way that he has; his personal blog is directly responsible for driving over $5,000,000 in business to his advertisers and partners.

Jordan Kasteler

Jordan Kasteler is the SEO Director for Hennessey Consulting and former co-founder of Bluegrass Media. Jordan’s various high-level corporate SEO positions have earned him international speaking opportunities, columns on Inc.com, Search Engine Land, The Huffington Post, Social Media Examiner and many other reputable publications.

Jordan is also the author of “A to Z: Social Media Marketing.”

Erika Heald

Erika Heald is the Chief Content Officer for Arment Dietrich, Inc. and the former Vice President and Head of Content for Highwire PR and Anaplan.

Her extensive 15 year history in B2B and B2C content marketing has earned her various accolades such as Skyword’s 25 Enterprise Software Content Marketers to watch in 2015, Onalytica’s Top 200 Brands and Influencers in 2014, along with other achievements and recognitions.

Erika’s work has appeared in leading publications like Content Marketing Institute, Spin Sucks and many more.

Hans van Gent

Hans van Gent is a veteran in the digital marketing industry, the founder of Inbound Rocket, and serves as the Client Service Director Digital at Havas Worldwide.

Hans’ Inbound Rocket blog covers vital aspects of digital marketing, content production, advertising and business growth in a comprehensive and compelling fashion.

Tamar Weinberg

Tamar Weinberg is an inbound sales, customer experience and digital marketing expert. She was Mashable’s sixth employee and wrote for Lifehacker when it was one of the world’s top tech blogs.

Tamar is also the author of the bestselling O’Reilly book “The New Community Rules: Marketing on the Social Web.”

Matt Heinz

Matt Heinz is the President of Heinz Marketing. Prior to starting his own agency, Matt held numerous positions with major companies like Microsoft, Weber Shandwick, Boeing and others.

With more than 15 years in the marketing industry, Matt has become a prolific author, award-winning blogger, and multiple-time winner of awards like the Top 50 Most Influential People in Sales Lead Management and Top 50 Sales and Marketing Influencers.

Matthew Toren

Matthew Toren is the owner of iSmallBusiness.com and is the co-founder of the largest social networking forum for entrepreneurs, YoungEntrepreneur.com.

Matthew’s expertise in content marketing has allowed him to develop Blogtrepreneur.com into a helpful resource of information and inspiration to entrepreneurs across the globe.

Matthew is also the author of “Small Business, Big Vision.”

Carla Johnson

Carla Johnson is the President of Type A Communications, a content consulting and training agency. Through the company blog, Carla shares intimate and impactful insights on digital marketing trends and content marketing practices.

Carla is also the author of “Experiences: The 7th Era of Marketing.”

Bill Widmer

Bill Widmer is a freelance content marketing expert who has been featured in major industry publications like Social Media Examiner, Search Engine Journal, Hootsuite and various others.

Bill’s focus lies solely in producing results for business through content marketing and his clientele can attest to the spectacular results he generates.

Chirag Kulkarni

Chirag Kulkarni is the CEO of Insightfully and Co-founder and CEO of Taco, a content marketing agency.

Chirag has been named as a thought leader and marketing expert by Inc.com and has gained recognition for his work by publications like Business Insider, Fortune Magazine, Forbes and many more.

Alex Hisaka

Alex Hisaka serves as the Head of Global Content Marketing for LinkedIn and has been recognized as one of Skyword’s Top 25 Enterprise Software Content Marketing Experts to Watch in 2015.

She has also gained recognition as one of Onalytics’ Top 100 Social Selling Influencers and Brands for 2015.

Alex has also filled high-level content roles for major companies such as PayPal, Salesforce, Yahoo! and others.

Joe Escobedo

Joe Escobedo is the Director of Digital Marketing for Happy Marketer and Future Marketer.

His extensive experience in strategic and crisis communications has earned Joe highly-visible columns on websites like Forbes and The Huffington Post.

In addition to his content marketing efforts, Joe is also an award-winning public speaker and holds a variety of marketing certifications.

Carolyn Frith

Carolyn Frith has more than 30 years of content marketing experience that led to her founding Carolyn Frith Marketing, LLC.

She is acknowledged as one of the foremost experts on content marketing and shares her effective strategies through her company’s blog.

Ramon Ray

Ramon Ray is an entrepreneur, keynote speaker and bestselling author of The Facebook Guide to Small Business Marketing.

Ramon’s experience in starting four businesses (one of which he sold) has allowed him to become an expert in sales, business and personal branding, and (of course) content marketing.

Reading at Laptop Photo via Shutterstock

 

THESE OLIVE OIL CRACKERS ARE SO EASY YOU’LL NEVER NEED TO BUY THEM AGAIN

OLIVE OIL CRACKERS

Adapted from Anya Fernald’s Home Cooked, this recipe for delicate, whole wheat-flecked crackers makes enough to feed a party, or last all week in your pantry. “The key to [their] crispiness is to roll out the dough extremely thin,” the author writes. If the dough springs back at all while rolling, let it rest at room temperature for 5 minutes, then try again. Get the recipe for Olive Oil Crackers »olive oil crackers

Matt Taylor-Gross

If you’re looking for something easy to complete your hors d’oeuvres next time you’re the host, look no further than these crispy, salty olive oil crackers. They’re the perfect complement to your dips, rillettes, and otherwise crunch-less items. The bonus: these crackers look so dressed up, but they really only come from five ingredients plus just an ounce of patience when rolling out the dough. The recipe’s so straightforward you’ll commit it to memory.

Anya Fernald, whose Home Cooked inspired this recipe, says if you want your crackers to be crispy, you have to be sure to roll out the dough extra thin. It shouldn’t spring back at you, and it shouldn’t feel sticky. Otherwise, with the ingredients essentially being flour, olive oil, and salt, these babies are hard to mess up.

If you’re looking to be a little adventurous, you can always experiment with different flours or flavors of olive oil. You could switch out some of the whole wheat flour for rye to give them a heartier texture. Or use this as an excuse to peruse the olive oil aisle at your favorite specialty store. Whatever you decide, as long as your crackers are crispy, you really can’t go wrong.

 

7 Exciting New Dishes in Mumbai You Need to Try, Right Now!

In the perennial Mumbai vs Delhi battle on which is the food capital of India, Mumbai seems to be hurtling to victory this year what with the sheer number of interesting new restaurant openings in that city. It’s a city more open to experimentation than any other in the country, in my opinion. There’s a unique and easy intermingling of various sensibilities in Maximum City that makes it so cosmopolitan. The arty set meets old money meets professionals in many of these restaurant spaces leading to a market that encourages the new and the quirky unlike what you find in many other cities, including Delhi, which tends to stick to what is familiar both in terms of social sets and food.

A pick of my favourite dishes at some of these new restaurants and bars in Mumbai this season:

1. Thai Tenderloin Salad at POH

Delhi’s loss is Mumbai’s gain. Chef Vikramjit Roy, who used to head the kitchen at Tian, ITC Maurya in Delhi, has now taken his unique brand of gastronomy to Mumbai. Roy, a whiz at combining diverse Asian flavours in his spectacular plates, is perhaps the most technically accomplished of our chefs in India. If you go beyond just the way his food looks and tastes, you can begin to appreciate the painstaking and precise way in which he cooks all his ingredients. At POH, there is a whole host of lacto fermentation happening that finds its way into the final dishes. But my favourite is the deceptively simple tenderloin salad done with local cara buff. The meat, however, has been treated in such a way so as to make you think it is wagyu quality. This is very fine cooking only an accomplished chef can bring to the table.

Image result for Thai Tenderloin Salad at POH

2. Som Tam at The Blue

The tiny The Blue at Bandra is one of those mom-and-pop spaces that we’d definitely like to see much more of as India’s food scene evolves. However, it is only deceptively mom-and-pop. There’s a large open kitchen where you can see food (Thai and Japanese) being cooked fresh, the prices are low (about Rs 1,000 per head) and you will find the chef ushering you in and waiting on the tables. But make no mistake. The chef-couple behind this space, Seefah Ketchaiyo and Karan Bane, used to be the Thai and Japanese chefs respectively at San-Qi at the Four Seasons. The professional cooking shows. Som Tam, the Thai raw papaya salad, despite being such a simple dish and such a fixture everywhere from wedding sangeets to kitty parties, can be a tricky dish to do. It is also my touchstone for the “authenticity” (a much maligned idea) of any Thai place. At The Blue, they get the balance of flavours, which is the key, as well as the texture of papaya to Bangkok street-side perfection.

thai curry 620x350Photo Credit: Kunal Chandra

3. Sitting in an English Garden Waiting For The Sun at Slink and Bardot 

It is the prettiest, chicest place in town. Slink and Bardot is warm and intimate, serves French food made from local ingredients in small plates only format and reminds you of those hidden laneways and speakeasies in dining capitals of the world that you have often coveted. The food is pleasant, the bar superlative. Whatever your poison otherwise, this is a cocktails place, quite definitely. My favourite is their Tanqueray, cucumber juice, elderflower concoction. Instead of being syrupy, which is what anything with elderflower syrup turns out to be at most bars, this one is dominated by refreshing cucumber. Homemade lavender bitters spruce up the drink.

cocktails

4. Soft Shell Crab from Bhimavaram at Toast and Tonic 

Because I am acquainted with the Bangalore outlet, I know quite definitely what I want at the new Toast and Tonic in BKC. The soft shell crab has been sourced from Bhimavaram in the west Godavari district of Andhra Pradesh and is better quality than what you normally find in Indian waters. The crispy dish in a Singapore style sauce is served up with fresh mantou steamed Chinese buns. It’s a small plate but quite satiating.

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5. Eggs Benedict at La Folie Lab in Lower Parel 

The Bandra hotspot is finally easier for Townies to access. The place had acquired quite a reputation for its instagrammed plates, desserts, croissants and Eggs Benedict. We are happy to say that the latter lived up to their reputation, washed down with some artisanal coffee from Indian estates.

Image result for Eggs Benedict at La Folie Lab in Lower Parel

6. Crepes at Canto 

Ever since the seven-year-old Opera House restoration project was completed last year, the venue has been clamouring for attention. But naturally. The charm of the colonial setting, however, is to lend itself to some wining and dining establishments as well as more and more restaurants seek this space. Canto is one of the first. Stop by for a bite and you will find all your comfort staples here-from poutine to baos and everything in between. But try their crepes suzette to take you back to the old world.

poutine

7. Mango Cheesecake at Poetry by Love and Cheesecake 

This one is a recommendation by Nonchalant Gourmand Nikhil Merchant. The cheesecake (and café bites) outpost in Bandra apparently had a predecessor in Khar that shut. At the new outlet, while you may go for your fix of standard café fare, Merchant recommends the seasona mango-mascarpone cheesecake as the dish for dessert.

mango cheesecake